Showing posts with label London Diaspora Capital. Show all posts
Showing posts with label London Diaspora Capital. Show all posts

Saturday, 3 December 2011

IMPORTANCE OF BRAND AND BRANDING FOR STRUGGLING NATIONS...


Example of a super duper, well known brand...
Tanzania and Africa are lagging behind in establishing effective, recognisable brands, an investment forum was told in London on Friday.
Jasmine Montgomery, Chief Executive Officer of Seven Brands, a marketing, branding and advertising agency explained that the developed world dominates branding by 80% while the Asian continent holds 10%.
“In the next 10 years things are going to change and that will be the time for Africa which has no brand at the moment.”

Ms Montgomery (pictured) compared branding to reputation. Quoting Jeff Bezos founder of Amazon, she said branding is “what people say about you when you leave the room.”
However, the Seven CEO explained in proper branding one takes charge of how one’s reputation should be like.
“How do you build your global brand?” She asked.” You have to make people feel like you are connecting to them and allow them to make choices.”

Kilimanjaro, wildlife and animals is an image conjured and associated with Africa and therefore a touristic attraction. Can it be turned into a positive brand or is it already one?

Jasmine has worked on the creation and repositioning of many global brands including Zain in Africa and the Middle East, Barclays Premier global, The London Stock Exchange, ING Bank, The Foreign and Commonwealth Office. She has made regular appearances on BBC, Sky News, CNBC and BBC Radio 4 and is also writing a book on branding in emerging markets.
Earlier UK Tanzania High Commissioner, Peter Kallaghe said an article in this week’s “the Economist” has highlighted new hope for Africa’s economies.

Ambassador Kallaghe with Tanzanian Minister for Energy and Minerals, Mr William Ngeleja (middle) and Dr. Adelhelm Meru,Director General of Tanzania Export Processing Zones Authority (EPZA) at the conference. Pic by Baraka Baraka of Urban Pulse.

Under the headline “ The sun shines bright” the article quotes an example of self made African billionaires like Nigeria’s “cement king”, Aliko Dangote, whose ten billion dollars fortune is money earned “not expropriated.”
Ambassador Kallaghe was opening the one day Tanzania investment Forum 2011: Mainland Tanzania at 50 at May Fair Hotel, London.
The guest of honour was Minister for Energy and Minerals, Hon William Ngeleja.

Sweet Bananas (Ndizi Kisukari) snapped in Nungwi, Zanzibar;another enduring everlasting, association. Pic by F Macha

Sunday, 19 October 2008

SPIKE LEE AT WATERSTONES PICADILLY

An African American icon in London, October 2008…


Spike Lee signs books at Waterstones

I wasn’t quite happy.
I wanted more time with the so called little man (he is not small at all; his size is accentuated by wit and intelligence,a strong personality, brilliant sense of humour, presence); I felt restricted.
He was actually quite modest when I approached him prior to the talk... and he said to write whatever I wanted to ask him down.
But at the meeting i felt restricted by the moderator at Waterstones….
Yes.
Kwame Kwei- Armah
was a strict ( though fair) moderator, articulate, loud and clear. I was only allowed one question …because of time.
I felt restricted by one of the Waterstone’s staff who hissed:
TAKE ONLY ONE PICTURE.

After which I was matched out of the room. Yes, that is the world of celebrities and the famous. And a chance to see or meet people like Spike Lee is hard and rare...


The most regular question and re-occurring theme was why doesn’t Spike Lee make films about other blacks outside the USA. One chap mentioned Haiti. Another wondered if Lee would make a movie about Caribbean soldiers in the Second World War. Another inquired about Africans.

This particular one merely finished off where I wanted to continue. The industry is blooming in Nigeria and South Africa. Lee could collaborate with film makers from there.
The confident film maker had answers for all of them.
Answers that travelled in several strands.
Movie-making costs money. Who will foot the bill? (Here I wondered whether Spike Lee is a rich man or not. All these years? Can’t he produce an international film in Africa? I was questioning but there was no time for lengthy discussions). Who shall distribute the film? IT IS ALL ABOUT MONEY.
How much do we know about movie making?
He also gave hints and solutions.
The pirate industry, for instance. Meaning as long as there is a piracy and such shaky market we cannot convince the big guns of film making to invest in subzero film making. They cannot invest without using known faces of Brad Pritt, Tom Cruise, Will Smith. These guys demand huge salaries.
It is big business…
“Use the crew or gang mentality…”
Which means…
Getting together in groups and co-operating with each other. “Most new films by independent film makers are made by directors who have written their own scripts…”
Aha.
That was the point he was making.
And then he rammed in the theme of the night. A theme that Kwame, the moderator had mentioned earlier, recalling the first time he had met (and heard) Spike in person back in 1988 (those days when theBrooklyn born
writer and film maker had released just released She's Gotta Have It….


Kwame said Spike Lee had advised black film makers in Britain to DO THEIR OWN THING.
And Kwame rephrased it into a political statement: “We need to self-determine, in other words be self reliant.”
(I could almost hear Mwalimu Julius Nyerere of Tanzania back in the 1970’s)



Mwalimu Julius Nyerere first President of Tanzania, who died in 1999 always emphasized the self reliance and self determination that Spike Lee and Kwame Kwei-Armah are talking about.

Waterstones bookshop became a learning curve. Spike Lee was now speaking of African Americans and what they mean to the rest of the world. That everyone (especially blacks) depend and look up to them as saviours.
“YOU GOTTA DO YOUR OWN SHIT…”
I agreed and disagreed at the same time.
Celebrities can play a huge role in developing other less fortunate people. This is because of their fame and recognition. Someone like Paul Simon twenty years ago, for example.
The singer-songwriter made albums with and in Africa and Brazil and they were quite controversial. A polemical project seen as exploitation. Here was a white successful artist from the richest country in the world going to poor countries, making music with them to enhance his credentials. That was one angle.
The other is the fact that the project had a positive result. A lot of musicians whose careers had dwindled like Miriam Makebawere once again in the limelight. And then there were groups that were out of the blue rocketed stardom and recognised.
Such as Olodum
from Brazil. Who did not enjoy
Obvious Child
on the Paul Simon’s album: Rhythm of the Saints ?
Soon after singer Michael Jackson recorded one of his videos
with Olodum. The director of the clip was Spike Lee.
Olodum is now one of the most known percussion bands in the world alongside mesmerising groups like the Japanese Kodo
That is the effect some of us are talking about.
It is not true that Africans have no film makers.
That we are waiting for redemption from our brothers in the Diaspora.
When Spike Lee was still a boy, the Senegalese film maker and novelist Ousmane Sembenewas already making films. Ousmane died last year. He has done so many films about the Senegalese condition as message oriented as Spike Lee’s films.
That is why I asked how does this Bronx brother research and find his scripts?
How many in the English speaking world (let alone rest of the globe know Ousmane’s films and work? How many?) Spike Lee could have collaborated with someone like Ousmane Sembene. Now …can you imagine the fire of creativity that would have erupted?

Sembene Ousmane

That is one perspective of the evening, from my point of view.
The other?
Spike Lee was a newspaper, a teacher, chronicler, narrator…


America has been the number one nation in the world solely on its use of culture. American thinking dominated the 20th century through music, hip hop, dressing and fashion, Coca cola, films, television…these things are powerful. Now America is going down. Just like the way Britain went down as a colonial power. There was an expression that Lee used, The Sun Never Sets in the Empire (“used to be expression of the British in the 19th Century”) which is no longer valid.
He reminded us.
He was also happy to say Barrack Obama is going to win. It is “historic” he said…That is why there are so many efforts to find faults in the presidential candidate.
I didn’t understand when Lee and his moderator, Kwame mentioned the “One Drop” thing in Obama’s ancestry. Is it because he is half Kenyan half American?
What did they mean exactly?
Spike Lee was in London to promote his new film and a book
The Miracle at St Anna
which he says is one of the three most difficult films he has made. The others were Malcolm X
because it was expensive… (He had to go to rich known black celebrities asking for money) and She’s Gotta to Have It… his very first commercial film in 1986.
Spike Lee at Waterstones, was much more than my words here.

There were questions some significant others totally stupid. One lady was told to do her homework because she wanted to know whether Spike makes TV documentaries. There is always a nice thing about silly questions though. The silly question made the African American reaffirm his main principles. He makes films. He loves cinema. He does not set out to make a documentary then a TV commercial or a feature film. “For me it is all moviemaking…”
Or the other lady who wondered why he wasn’t going somewhere, (I couldn’t quite hear her, but Spike and Kwame were visibly perplexed by her silly statement). Lee said he has a busy schedule; he had to make a 9 hour flight from New York. Meaning, he is a hard working guy.
AND IS HE NOT AFRAID?
Kwame wanted to know.

Kwame with admirers...

Lately Spike questionedClint Eastwoodabout lack of black soldiers in one of his latest war films. That was blown out of proportion Lee replied. All he wants is truth.
He is an outspoken guy who speaks his mind.
HAS HE NO FEAR?
Lee was quiet, almost subdued.
The way he looked suddenly reminded me of the many looks I have seen in films, on the news, of people who have been tortured, betrayed, harassed, bullied, oppressed…for a long time. They have done nothing wrong.
When we were making these films, “we had to say how we felt…”
He did not, therefore, brag or that he is brave so and so.
He did not have to say that he is a tough chap, fearless artist. He is simply expressing himself, most of the time telling what Chinua Achebesaid last week, “his story.”

Monday, 6 October 2008

CULTURAL CO-OPERATION'S NIGHT OF UNPLUGGED MUSIC

Mingling and joining in the Network Dance of the 21st Century



Anusha, and brilliant partner, Shrikant Subramaniam of Beeja Dance company giving us a taste of India.

As I write this I cannot help laughing to myself recalling the lady parking a bike at Bloomsbury Square off Theobalds road close to Holborn railway station.
“Gloucester is out of London,” she said almost vehemently when I asked directions to Old Gloucester road which happened to be just two streets away. Looking back I am wondering whether she might have recognised the building i was going to but not the road's name.
Might.
And it is October Gallery that I was searching for on that warm evening of September 26th on a Friday. A jovial fellow pointed Old Gloucester road, barely a minute away.
As I entered the Gallery I kind of felt a quietness that made me think perhaps the chick with the bike was right; maybe, I should be in another town. Maybe the chap with a happy mood was wrong. October Gallery was a basin of beauty and the floor clanked under my shoes. Soon I was engulfed with joy as a woman with a happy smile , whose name is Maya Henebry, beckoned.
“What is your name?”
On a table were the badges. Mine was waiting with Kitoto Band engraved alongside.

Italian Singer-songwriter,Silvia Rox, left, networking...

People of all colours, age and gender strolled around drinking; mouths busy munching. I was directed to the back where a table of grubs laid in wait. It was nice. Everyone busy chatting, muffling away, sipping wine, water, beers, juice or tea.

Acoustic Jazz...

Performers kept on rolling their tunes and words while we listened, subsequently entertained to the most awesome high quality acoustic music, poetry and dancing that would make Mr. Jools Holland envious.
Oh yes; there is alot more than BBC’s unique, albeit great, monopoly.



Modeste Hugues guitarist and musician from Madagascar.



Percussionist Neville Murray (right) was part of those who enjoyed the tasty buzz...

London is littered with unknown artists and musicians of quality. And that is what networking organisations like Cultural Co-operation are proving.



Cultural Co-operationinitiated London Diaspora Capital (LDC) as a unique London-wide network in 1998. It currently comprises over 250 artists: musicians, visual artists, poets,, storytellers and dancers who represent over 60 national and faith communities resident in the city.

Asafo Gyata whose sing along with audience; included chant, poetry and accapella music.

The remarkable evening of September 26th , 2008 was not just a networking event, though. LDC had arranged heavyweights to come and see artists hungry and thirsty for promotion. They included agents, promoters, the press, DJ’s and so on.

Jasmine Esme, MC for the evening

As I made my way out chatting to one of the DJ’s she remarked that Prakash Daswani, Emma da Costa and Zaira Araguete, the hardworking self less team at the helm of Cultural Co-operation should be knighted for their unsung heroism. I tried to smell the lady’s mouth to see whether she was tipsy.
“I have been drinking juice and water all through this wonderful night,” she laughed.
Sober thoughts, noble appreciation.

Safroman veteran singer songwriter, guitarist from Congo-Zaire with Senegalese master drummer musician ,Malo Sonko

CONTACT LDC : info@culturalco-operation.org
Tel: +44-20 7264 0000
Fax: +44-20 7264 0009